You have launched your website — now you need people to find it. A few practical publishing basics can make the launch much easier for customers to discover and trust.
Lay the foundations
- Publish a clear site map so important pages are easy to discover.
- Write a clear title and summary for every page, using the words your customers already understand.
- Use one clear H1 per page and a logical heading structure.
- Make it fast and mobile-friendly so people can use it comfortably on any device.
- Secure it with SSL — HTTPS is expected.
Then build momentum
Publish genuinely helpful content on a steady schedule, link your pages together sensibly, and make it easy for people to contact you or buy from you.
One thing many people overlook: fast, reliable hosting underpins all of this. If your site is slow or frequently down, visitors notice immediately.